Mauve

Mauve is a web-based software application developed to provide our clients with an enviable amount of information about their retail campaigns, making them more effective, and, over time, saving money.

We have been developing Mauve over the past nine years as a continual dialogue with retailers, to ensure that it’s easy to work with and adds real value to your communications campaigns. We create a bespoke Mauve site with dedicated log in details for every client, and additionally provide on-site training and ongoing support for the software system.

Mauve has a wealth of attributes that can help benefit your business, including:

Profiler – store information about a retail location, e.g. window sizes, floor layouts and proximity to competitors
Stock controller – view available stock levels across all your stores and order goods direct from the warehouse if authorised to do so
Request quotations – manage all your suppliers and obtain quotes quickly and efficiently without suppliers seeing each other’s responses
Campaign manager – keep projects on track, remove the need for spreadsheets and issue levels of authorisation to individuals involved on the project
Online approval – places documents or artwork in one location where it can be accessed and approved by authorised people via an individual PIN
Digital asset library – source and save all your assets digitally, making it much easier to access archive files in the future
Catalogue – create an easy reference place to visit and see an image of the items you have in stock. Laid out very clearly so you can see exactly what you have
Production orders – ensures that volumes needed for campaigns are accurately determined, minimising waste throughout the campaign process
Distribution – linked to all major courier companies in the UK, this tracks and traces all parcels that have been sent out.

SPS Group specialises in the design and production of POS and deliver innovative marketing solutions across POS display stands, Counter top display units and many other POS display solutions.

For more information call 01202 865100 or e-mail us.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

Mauve

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Client Services:

Point of Sale Displays

Retail Marketing