We provide a first class retail marketing service to a wide range of clients

We have an enviable list of clients that we have worked with for years, and that we have developed deep and trusting relationships with. Our clients come from a wide range of retailer and brand markets, utilising our retail marketing communications specialism.

In addition to our varied work with our clients, we’re a constant presence in the market place, observing new trends and market changes, talking to consumers and developing new ideas that we feel will give our clients a distinct advantage within their sector. For example, we design in 2D and 3D, to give our clients a clear idea of product placement at a very early stage of campaigns.

Over the years, our proven knowledge and high levels of client management have meant that we’re lucky enough to work with world-class brands including Vodafone, L’Oreal, Estee Lauder, Sega, Dior, Brighthouse and Fat Face, who trust our judgment and come back to us again and again.

This, in part, is down to how passionate we are about our business and our brands – we always place our clients’ business at the centre of everything that we do.

SPS Group is a specialist in the design and production of Point of Sale goods and services and delivered innovative marketing solutions for a wide range of clients. We also focus on areas of retail marketing including Point of Sale display stands and Campaign management solutions.

For more information please call 01202 865100 or e-mail us.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

We provide a first class retail marketing service to a wide range of clients

Your Brief

Client Services:

Point of Sale Displays

Retail Marketing