Get Your Cut of the Fat Pumpkin Pie ..

Halloween is now bringing in so much for some retailers that it has become the third biggest money-spinning event in the UK calendar after Christmas and Easter - out selling both Valentine's Day and Mother's Day. According to retail analysts, Halloween - much loved by consumers in the US - has never been more lucrative for traders this side of the Atlantic.

Halloween graph witch Halloween dog

At the SPS Group we can work with you from design of your Halloween Point of Sale, through cardboard engineering to manufacturing and delivering - we even offer storage and call offs. Our design team Clockworx are second to none and once the have designed your spectaular campaign (or even that poster) you have in mind we will make it work for you.

At SPS we design and produce everything you might need from shelf wobblers to posters, moving units and FSDUs; whatever your need. In fact I am quite excited about Halloween "do I see in my crystal ball you would like hanging pumpkins and an abundance of cats chasing rats on a movement FSDU in your store window - ?"

UK spending on goods associated with the Celtic festival has rocketed from just £12m back in 2001 to an expected £280m this year - a 23-fold increase. (Figures plant retail 2010) so get your cut of the large pie and contact the SPS Group now to get your Halloween party in full swing.

Analysts put the recent success down to the increasing quantity of Halloween-related goods on offer, especially at major supermarkets, the public's desire to escape the impact of the economic downturn and the popularity of US vampire-related TV programmes and films, such as True Blood and Twilight. Dont get caught out by the ghoolies, call us now on 01202 865100 to make sure you are the 'OUTSTANDING' Halloween high street store.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

Get Your Cut of the Fat Pumpkin Pie ..

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Client Services:

Point of Sale Displays

Retail Marketing