How good are you at creating desire?

In this post-consumer era, it’s not about “needs” any more. We all have pretty much everything we need. Beyond the basics – food, clothing, shelter – many people have, for instance, lots of stuff they don’t really need, like multiple tvs and iPods. (Guilty as charged.)

So these days, for retail to be successful, it must be about creating and satisfying “wants”; in other words stimulating desire through intellegent retail marketing using OUTSTANDINGPoint of Sale. The SPS Group can help you to do just that; we help our clients create desire using years of design and print experience to make their Point of Sale the most appealling and their product 'the most wanted'.

Happy pills door sweet happy pills boxes

A great example of creating desire in retail is a Barcelona store called “Happy Pills”.

The proposition behind Happy Pills is pseudo-pharmaceutical – sugar as therapy for a variety of ills. So it looks pharmacy-like; white and clinical with a pink cross as part of the logo over the door.

Inside, the customer simply helps themselves to a selection of sweets, and then chooses a pill bottle (or pill dispenser, or “emergency kit”) to contain the loot and a label to go on the container. Here’s where the fun starts. There is an endless variety of witty labels prescribing cures for a number of ailments. They range from Happy Pills “for a bad hair day” to pills to a “universal remedy for everything”. Instructions on the back include the dosage advice: “Consume Cheerfully”.

It’s a lot of fun and before you know it, you have snapped up an armful of Happy Pills as they make great gifts.

The learning here is simple. In retail today the concept is as important as the content. A regular sweet shop could easily be passed by on the street. Thinking intellegently about innovation in store using a unique idea that stops and engages customers will get them to buy. Clockworx Design can help you think more intellegently and using fantastic design with the right point of sale printer whose to say you wont come up with your own sweet idea!

So consider the question: just how good are you at creating desire?

We have the ideas that you want - call The SPS Group on 01202 865100 or e-mail us.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

How good are you at creating desire?

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Point of Sale Displays

Retail Marketing