How's your Christmas Point of Sale going? It's nearly August!

Christmas is still more than 5 months away yet our clients have already begun working with our brilliant design agency Clockworx and talking to us about new innovations. They want; no NEED to make sure THEIR window is the most attractive, exciting and appealing on the high street whilst they fight for every pound of disposable income in these tough times.

Christmas shop in a Bauble Hudson Bay Christmas

In-store communication using fantastic Point of Sale in the run up to the Christmas period must capture the imagination of often weary, overloaded shoppers in order to ensure their offerings stand out from the rest of the promotional ‘noise’.

One way in which stores are aiming to achieve this is using brand ‘experience’ events, or in-store theatre. The feeling for the shopper of walking through a promotion makes the whole shopping process more romantic, reaching out to more senses than just the visual. Using lights, on-screen media and sound (sometimes even smells) the aim is to get the shopper to buy into the whole experience with the ‘feel good effect’ and there’s no better time to do this that the wonderful sparkly Christmas period.

So far this year innovation has been at an all time high at SPS, we are very proud of our ‘Clarks Shop Window’ which is about to be released (this story will follow on the 22^nd July ) involving cogs, bright attractive design and a whole host of fun. Of all the projects we do the innovative ones are the ones that keep SPS at the forefront for Point of Sale ideas.

sleigh

Splashing a bit of tinsel and fairy lights around your retail environment will not get you noticed - if anything, you will simply join the festive ‘wallpaper’, we can show you how to take your Point of Sale to the next level from design through to installation or anything in between.

The point of Sale that will be remembered is the Point of Sale that Dares to stand out, is innovative, exciting and makes the customer ‘feel the season’. Christmas shopping is part of the whole experience and it is a true delight to be involved in its creation.

So; plan in advance, back brave ideas, use in-store techniques that require interaction, be unique and call us now…

For further information and the 'most innovative Christmas window yet' phone 01202 685100 or e-mail us.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

How's your Christmas Point of Sale going? It's nearly August!

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Client Services:

Point of Sale Displays

Retail Marketing