Impulse Buying - Get your share!

Impulse buyer Impulse buying

Catch the Impulse Shopper – use Point of Sale and get your share!

Whilst the economy is in a spin consumers are doing all they can to shop with control ‘avoiding temptation’. So much so that the supermarket visit may only be a visit to specified aisles, sticking to a budget and buying only the basics and what is on their list. Despite this there is also evidence that this is not working and regardless of the positive well meaning attempts at frugality and self-control the shopper is failing due to the age old fact that we ‘act on our emotions and rationalise them later’.

Shoppercentric conducted two studies into impulse buying the first one in 2008 and the second in August this year. It found shoppers are more impulsive than ever before – and that the number of grocery categories that a shopper buys from impulse actually increased by a third since 2008.

Frivolous and fancy free? Far from it; buying on Impulse in these tough times is now an indication of Smart savvy shopping Opportunism – spotting a bargain that genuinely saves the customer money. Big ticket items are particularly affected as consumers will hold back on larger items until they are at last prompted to purchase when a clever offer of sales tactic persuades them to buy.

So what do brands need to do to up the anti for Impulse buying of their products? Aside from spending huge amounts upgrading store design to improve shopper positivity and making sure offers are prominently displayed you can use Point of Sale. Point of Sale is a cost effective way for brands to make sure their products are obvious to the impulse buyer on their shop, and it’s got to be good. It’s X Factor from brands out there, what makes you stand out as a product, why should they buy your brand? Your FSDU or CDU needs to be the most appealing in the store to guarantee they make your product their product of choice. Have you got a POS trail, are they reading your point of sale and spotting your brand as they walk through the store? This cannot be left to chance, there is less disposable income available but your brands needs to get its cut.

The SPS Print Group can help you do this , Clockworx our specialist in house Design and Marketing Agency can design the FSDU of all FSDUs and all other POS for your campaign if you require it, their marketing expertise is second to none and working closely with SPS design and print your stand will be outstanding - (forgive the link). SPS offer a full service solution for printing your Point of Sale, from design through production then despatch to include storage and pick and pack if required.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

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Impulse Buying - Get your share!

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Point of Sale Displays

Retail Marketing