‘Let The 2012 Games Begin’

The message is clear – ‘if you want to go for Gold you had better get off the starting block now!’ The 2012 Olympics is right on our doorstep – literally. A 64 day event held at over 35 venues with 9 million tickets available; the feel good factor is expected to dwarf that of the Euro 96 football tournament when retail spends went through the roof along with birth rates!

Westfield Shopping Centre Westfield drawing Weymouth 4 boats

How big will this be? In terms of Retail Marketing for example, the new Westfield Stratford Olympic Village which houses a three story shopping mall with 1.9million sq. ft of retail space, is anticipated to receive 250,000 customers each day through the its doors. What is clear that there are prospects for everyone, with the extra influx into London, predicted to be upwards of 2 million visitors the opportunity is not to be missed.

Many brands are ramping up budgets to at least double which means the potential for the Point of Sale market in the UK is nothing short of huge. SPS are already working closely with brands including Coca Cola to prepare for what is expected to be the event of the century. Managing Director Toby Martin said,

“it’s a been a tough few years for retail, the 2012 Olympics is an opportunity not to be missed and with a significant additional spend available SPS look forward to showcasing our outstanding retail marketing expertise and innovation as part of the event” .

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

‘Let The 2012 Games Begin’

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Client Services:

Point of Sale Displays

Retail Marketing