May Retail Sales Dip

Retail sales dipped in May with many retailers putting this down to consumers’ unwillingness to spend. The British Retail Consortium said May sales values fell 2.1% compared with May 2010.

Tough conditions on the high street have seen many retailers reporting losses with consumers buying fewer items across the board. Sales of clothing, footwear and big ticket items are all falling but food has been a fairly resilient market. Stephen Robertson, the BRC’s director general has said “I guess people are saying ‘we can put it off for another day before we buy a sofa or bed or other big items’”.

The BRC has commented that the general public’s disposable incomes were being squeezed by high inflation and low wage growth. Uncertainty over the effects of Government cuts were also affecting consumer confidence in spending, choosing instead to save their money to ensure the safety of future finances.

Retailers are feeling the effects of the sales dip and the rise of fuel prices and raw materials is also not helping.

At this time of uncertainty and falling sales, it is the innovative and flexible companies who invariably come out on top. Innovative in-store marketing tactics can be used to encourage point of sale purchases through an eye-catching CDU, FSDU or other POS materials. Get in touch with expert point of sale company The SPS Group today to find out more.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

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May Retail Sales Dip

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