RECKITT BENCKISER NUROMOL CASE STUDY

RECKITT BENCKISER NUROMOL CASE STUDY

Store Pic Nuromol

CHALLENGE

To assist in the launch of a brand new pharmaceutical concept that had been in development for over 10 years.

The use of a very ‘special gold’ across the packaging meant SPS had to develop a special ink from various components to ensure consistency across the suite of POS.

SOLUTION

SPS and Clockworx Design worked extensively with Reckitt Benckiser to advise and offer solutions to what would ordinarily be standard point of sale. We created consistent, cost effective, yet noticeable point of sale in the retail environment, emphasising the gold on the creative to draw customers to this new product.

RESULT

A very unique launch, with an extremely recognisable brand name now a market leader in it’s field.

Nuromol Use

“Exclusive Nuromollaunch for AlphegaPharmacy”

Nuromol is a new licensed P Medicine product from Reckitt Benckiser for the UK. It is the only licensed painkiller to contain both Ibuprofen and Paracetamol. It is formulated with a new unique technology called Synchro-tech™ which allows the active ingredients to deliver a combination effect.

As part of the launch, exclusive Point of Sale material was developed for AlphegaPharmacy members. This included window posters, free standing display units, leaflets, pharmacy back wall display units, shelf edge cards, floor stickers and hanging signs.

Clare Clark, Head of Offer Development at Alphega Pharmacy said: “We were delighted to be chosen to partner with Reckitt Benckiser in launching Nuromol with our members. Nuromol is one of the biggest P Medicine launches in decades and we were very excited about the opportunity this gave to our members - the feedback on the promotion has been extremely positive.”

SOURCE: www.alliance-healthcare.co.uk

Nuromol CDU bottom Web

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

RECKITT BENCKISER NUROMOL CASE STUDY

Your Brief

Client Services:

Point of Sale Displays

Retail Marketing