Retail Therapy - a POS battle to the till...

"60% of shoppers making brand buying decisions after they enter the store.... " (source Print Business Magazine)

Across all age, income, gender and channels evaluated, in-store advertising is considered more effective than out of store advertising in raising awareness and communicating product benefits....

It's no longer enough just to put together a standard Promotion as everyone does it and with the economy yours has to be the most appealing to encourage the floating shopper to buy from you. You need in store theatre and excitment so not only is the customer taking home your product, they are taking home a shopping experience they enjoyed and will return to time and time again.

So far this season we have witnessed a massive growth in retaillers looking for movement, lights and to put it mildly dramatic POS to make their brand stand out from the crowd....

Clarks

Call The SPS Group on 01202 865100, tell us all about your company and what you need. SPS can help put you ahead of the competition with bespoke Point of Sale design, cardboard engineering and print that will make your offering on the Sales High Street in December the one thing everyone will want to talk about.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

Retail Therapy - a POS battle to the till...

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Client Services:

Point of Sale Displays

Retail Marketing