Brands looking for retail marketing solutions seem to be more regularly enticed by the green option which sees them using paper, wood and glass as opposed to oil or plastic based materials for point of sale marketing campaigns.
Green is a big issue in our modern society; a brand analytics director has spoken of the need for companies to think of their impact on society and the environment as well as financial effects and to consider the social trends have meant many huge brands are adhering to the pressures. For example one of our large retail clients uses only biodegradable vinyl.
Although this is a controversial issue amongst industry designers, industry publication Brand Republic’s designer awards report their leading design agencies are placing green as high on the list of things to consider.
Not being all too new a concept, consumers and companies including design agencies are both now becoming used to the idea of buying equipment that provides quality and sustainable products.
It is not unlikely that we will see this phenomenon becoming a requirement instead of an option in the near future by the government. Either way point of sale designers or their clients will need to work alongside one another to keep up to date with new production concepts and guidelines.