Technology being used more in-store to improve customer’s shopping experiences

Advances in retail marketing technology are creating even better shopping experiences for customers and blurring the divide between online and offline shopping. Brands at the forefront of in store technology such as Ralph Lauren and Burberry are experimenting, and finding success with, touch-screen in store facilities and contactless payment technology.

According to research by the Point of Purchase Advertising Association (POPAI) only one in five retailers are using interactive touch-screens at the moment. However, nearly half of the brands surveyed said they will be introducing them in 2011.

What these technological advances are doing is creating a sense of excitement around a store that is no longer static. The new technology can also make the buying process a lot more streamlined with products being easier to find and purchase. For example Ralph Lauren launched a window display where customers can scan the clothes with their phone and buy them any time of the day.

In store technology is also making the shopping experience more engaging and fun. In its Birmingham store New Look has enhanced its fitting room mirrors with cameras to capture an image so that customers can see an outfit from multiple angles. Lego is using augmented reality which enables customers to see a product when it is fully built, just by holding the box up to the screen.

Read the full report in Marketing Week here: http://www.marketingweek.co.uk/briefings/shop-floors-get-a-technological-transformation/3022774.article

The SPS Group are experts in POS marketing, get in touch with us today to find out how to get the most out of shop display units and point of purchase displays.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

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Technology being used more in-store to improve customer’s shopping experiences

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