The Government Asks Mary Portas to Revive the Flagging British High Street

The recession hit retailers in the UK hard with consumer spending slowing down and tight pursed British consumers being more thrifty and reserved about spending. The decline of the UK economy has resulted in many empty retail units and “clone towns”. And these trends are believed to continue with consumer spending not expected to return to pre-recession levels until 2013, only rising by 2% in 2020 (according to Ernst & Young Item Club).

In an effort to turn around the fortunes of the British High Street David Cameron and his government have asked straight-talking Mary Portas to run an in depth review of UK town centres in order to bring back more “prosperous and diverse” high streets. Cameron believes that the high street is at the heart of UK communities and provides essential services as well as jobs and investments. Mary Portas has been tasked with finding new business models that will fit with the needs of the modern retailer and also encouraging more independent retailers to fill the empty shops. Consumer choice is paramount and diverse retailers are encouraged.

It will be interesting to see how this will impact on the big high street stores that dominate British high streets. Hopefully creative retail marketing solutions will be the order of the day with stores working hard on their brand design and retail design to beat their competitors to sales.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

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The Government Asks Mary Portas to Revive the Flagging British High Street

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