Use POS to provide for your customer’s requirements

It is not too uncommon to hear of retail companies trying to find ways to save money for their customers in this tough economic climate. One option is to follow the trend of local marketing placing which sees promotional vouchers used to entice shopper. What stores can also do on the ground are use free-standing display units (FSDU) to promote their own current offers in their retail locations.

Whilst digital marketing is aiming to take over the traditional form of window displays, and many in-store digital options are coming into play, there are some physical aspects that are still very effective when placed in the right place in store.

Using specialist litho printers to produce this kind of promotional material will make a more attractive store interior for your customers. Bright and bold designs with simple messages will help boost sales by customers already in your store. And if your customers have a positive (and cost effective) experience they will be more likely to return.

Ultimately working together with digital formats and bringing in to play voucher coupons will allow traditional displays to work more effectively by reinforcing marketing messages and drive forwards an integrated marketing campaign.

If you need help with your retail design, get in touch with the experts at The SPS Group today on 01202 865100.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

Use POS to provide for your customer’s requirements

Your Brief

Client Services:

Point of Sale Displays

Retail Marketing