Clockworx are a Specialist Graphic Design Agency

Graphic design to us is more than simply creating a good looking image. We get under the skin of the project, understand the brand and the aspirations of our clients and then we create inspirational design that helps our clients sell more products. From the 2D and 3D design we have created we take the graphics and then create 3D rendered images that show just how FSDU, CDU or other communication devices will look like at the point of sale. We will provide you with the best ideas and guidance so that your design reflects the personality of your company and its brands in the graphics of your products and services. As a professional graphic design agency, we really do want your consumers to understand your products and services instantly and remember them so that they become brand loyal into the future.

Our key objective is to create design that sells more product at the point of sale so it’s not unusual for our design team to talk to consumers in the retail environment. We like to get the views of the very people we need to attract to our clients products so that we can ensure that the design we create really works at the point of sale. We like to know what is going to inspire them to buy and we like to know what products they think lead the market and why. We are never surprised to find that the 2D graphic design and 3D elements of the packaging and the point of sale communication are key components of the consumer’s buying decision. This is why we like to know what consumers are thinking when they are out shopping.

SPS are POS suppliers with a real expertise across many aspects of retail marketing including Point of sale display stands and Counter top display units.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

Clockworx are a Specialist Graphic Design Agency

Your Brief

Client Services:

Point of Sale Displays

Retail Marketing