Our tried-and-tested logistics process

Our involvement doesn’t end when your campaign goods are delivered. The SPS Group has a highly refined logistics process, whereby we’re able to manage our clients’ entire supply chain, from production right through to delivery.

We send over 5,000 parcels every week to countries all over the world. Our progressive logistics operation is supported by the use of our own web-based software package, Mauve, which allows our customers’ campaigns to be far more trackable.

We regularly hold stock for our clients, and distribute on demand. We also take in goods that we don’t produce and despatch on instruction from our clients – supported by a stock management system that eliminates waste and keeps stock to a minimum as far as possible.

The SPS Group is a specialist group of retail marketing organisations. In addition to managing all aspects of POS logistics, we’re also specialists in POS printing and design, ensuring that the finished product is exactly as our clients expects it to be.

For more information call 01202 865100 or e-mail us.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

Call Us 01202 865100

Our tried-and-tested logistics process

Your Brief

Client Services:

Point of Sale Displays

Retail Marketing