A market-leading Point of Sale management system

Mauve is a best-in-class software application designed specifically to make your retail marketing campaigns more measurable, more effective and easier to manage. It’s web-based, meaning that you need nothing more than a PC and internet access to benefit from it.

Mauve has a number of key aspects dedicated to helping your retail campaign run smoothly:

Profiler: holds information about individual retail locations, including window sizes, floor layout and proximity to competitors. Accurately collates profiles of a retail store group to reduce excess stock.
Stock controller: keeps a record of any stock that is ordered by item and location, so that accurate assessments can be made about future requirements.
Request quotations: an easy way to manage all of your suppliers and obtain quotes quickly and efficiently. The process is discreet and suppliers will not see each other’s responses.
Campaign manager: spreadsheets, although an often vital part of campaigns, run the risk of being inaccurate and version control can be tricky. Campaign manager avoids this issue completely and places projects in one shared location only.
Online approval: by placing a document or artwork in one location, PIN-protected access allows for the easy sign off of project or campaign materials.
Digital asset library: source and save all of your digital assets, making them much easier to access in the future. Review all files via thumbnail images and access for distribution on demand.
Catalogue: order and store elements from a campaign, create an easy reference place to visit, and allow authorised users to order items from this area, delete items or add more items to the catalogue.
Production orders: ensures that the volumes needed for a campaign are accurately determined, minimising waste throughout the campaign process.
Distribution: a system linked with all major courier companies in order to track and trace every parcel sent out. You can see when they left, when they arrived, and obtain a proof of delivery if required.

The SPS Group specialises in the management, design and production of Point of Sale campaigns and delivers innovative marketing solutions for a wide range of well-known brands and retailers.

For more information call 01202 865100 ore-mail us.

Point of Sale Displays

Point of sale displays are a special form of sales promotion or in store advertising used to advertise products in an innovative way. They are primarily associated with special offers, new promotions and seasonal products for ocassions such as Christmas, Valentines Day, Mothers Day, Fathers Day, Easter, Back to School, holidays and special evcents such as the FIFA world cup, Rugby World Cup and the Olympics.

A point of sale display is usually found close in an instore envrionment because this is the ‘point of purchase’ and where the consumer purchasing decision will be made. However POS sites also include areas of high footfall in other locations such as malls, stadiums and other outdoor locations. These displays aim to attract the attention of the customer persuading them that the products they are looking at are worth investing in as long term and impulse purchases.

The majority of POS marketing, especially retail POS are provided by the manufacturer who will contact a specialist POS supplier. This is so they can ensure the point of sale design is in keeping with their corporate image and matches the product branding. It is highly recommended to have your POS printing and production completed by a specialist company such as the SPS GROUP to ensure it is completed to the high quality consumers demand from the brands they support. There are several types of POS displays to choose from including POS display units, stands, cabinets, racks and counter top display units.

If you would like to see a selection of the work we produce please call 01202 865100 or e-mail us.

Retail Marketing

Retail Marketing is the use of any type of in store communication to promote a company, brand or product. One of the most common types of retail marketing is point of sale marketing (or POS marketing) which involves using specially created display units or more recently, digital POS to advertise within a store.

Retail POS is the most widely used type of point of sale marketing due to its high success rates in promoting impulse purchasing. Point of sale merchandising is not only found next to the tills in store, but can be used around the store to highlight new products and special promotions. It is also used for seasonal promotions such as new Christmas products. Many companies opt for using specially created POS displays to differentiate themselves from the competition in the market.

There are specialist point of sale design companies who specialise in the production of POS marketing materials for the retail sector and POS printing. These POS suppliers may even offer POS logistics services to their clients both storing and delivering all POS material to the retailer.

For more information or to see examples of the fantastic work we do please call 01202 865100 or e-mail us.

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A market-leading Point of Sale management system

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Client Services:

Point of Sale Displays

Retail Marketing